When leaders think about branding, they often think about what people see or hear: logo, colors, typography, voice, tone, and visual vibe. Those things are important, but they’re clothing, not identity.
Identity lives deeper…
A leadership team clarifies direction. The strategy is sound. The opportunity is real. People are energized. Yet, a few months in, momentum feels harder to build than expected. This usually isn’t a strategy problem: it’s an alignment gap.
Ours is a classic tale of the cobbler’s children who have no shoes. Marketing ourselves was a low priority because clients’ work came first. But new opportunities on the horizon were just what we needed to spur us on to realign what people see on the outside with what is true of our core.
You feel the weight of responsibility to be a good steward of the resources you’ve been given. It *has* to work, or else. Have no fear. Here are ten common mistakes organizations like yours make — but here’s the good news: they are easy mistakes to fix!
As a church, ministry, or nonprofit, the connections you make with people are your lifeblood for financial support, volunteers, participation, and engagement in your cause. How you communicate with your audience can make the difference between growth and stagnation. Before you begin strategizing your next campaign, work through these six key ingredients that prompt response.
Myths and assumptions about branding can keep nonprofits from digging into the power that the process can bring to their efforts of doing good and creating change. Let’s look at nine common misconceptions and paint a clearer picture of what branding is and how it can help drive your mission.
