Use this scorecard to test your current communication materials.
Choose a button on the scale between each pair of phrases that best describes your company.
Submit the form for a free evaluation based on your answers.

Our marketing message is constantly changing to keep up with current trends and meet the needs of the moment.		Our marketing message is clear and consistent every time it is presented; it is not influenced by the “winds of change.”
Our marketing tools are disorganized and unrelated to one another.		Our marketing tools are effective and coordinated to work together.
Our marketing tools and visual image don’t reflect our company’s growth or “personality.”		Our marketing tools and visual image are aligned with our vision and “personality.”
Our marketing strategy focuses on who we are and what we do.		Our marketing strategy focuses on our customers and the value or benefit our products or services provide them.
Everyone in our company describes our business their own way.		Everyone in our company uses a consistent and concise statement to describe what we do.
We use generic words like “reliable,” “best quality,” and “commitment to excellence” to set our company apart from our competition.		We have defined what is truly unique about our company — things that can’t be attributed to any other company.
Our logo and visual image are used inconsistently with different fonts and colors.		Our logo and visual image are used consistently and provide a strong brand for our company.
Our logo is intricate and detailed.		Our logo is simple and easy to recognize.

Name:
Position:
Company:
Address 1:
Address 2:
City/State/ZIP:
Phone Number (no dashes or spaces):
Email:
Type of business or organization:
Comments:

Results by Design
Strategy